Golly, Doddie’s passing has hit me hard. To be clear, he had a different, rarer illness to me. Motor Neurone Disease, or ALS. It’s the one we all threw ice buckets over ourselves for a few years ago. It’s never a competition between illnesses, but MND is one of the few that are definitely worse than MS. It’s usually (very) life-limiting and it’s incredibly cruel. I never met Doddie, but I feel like a kindred spirit has passed. Not least because of his ridiculous clothing sense. He knew the power of personal branding to enhance his story. Now, there are other methods than nonsensing with your clothes. But it works for me and it worked in spades for him. […]